Fake sneakersBrands and Distribution Channels of Putian Shoes.

Fake sneakersBrands and Distribution Channels of Putian Shoes.， 

Brands and Supply Channels of Putian Shoes

Putian, located in Fujian Province in China, has become a prominent hub for shoe manufacturing in recent years. This region is famous for its varied shoe production, encompassing a range of styles and brands that cater to different consumer markets. Here are some of the prominent brands and their supply channels in Putian:

1. Key Brands

Putian is renowned for its range of shoe brands, including local and international ones. Some of the most popular brands manufactured in Putian are Adidas, Nike, PUMA, XTEP (特步), and Erke (尔克). These brands are popular not only in China but also across the globe for their quality and design.

2. Supply Channels

The supply chain of Putian shoes is diverse and encompasses several channels. One of the primary channels is through direct manufacturing, where the shoes are produced in factories within the region. These factories often have their own design teams and collaborate closely with designers to create new styles and designs.

Additionally, many smaller manufacturers in Putian supply shoes to international brands as well as local retailers through contract manufacturing. These smaller manufacturers often have specialized skills in specific areas like soles, uppers, or stitching, which contribute to the overall quality of the final product.

Moreover, e-commerce has become a significant channel for Putian shoes. With the rise of online retail platforms like Alibaba and JD.com, manufacturers can easily reach out to a wider consumer base across the country and even internationally.

Distribution Networks

The distribution network of Putian shoes is quite intricate. Apart from traditional retail stores, the shoes are also distributed through wholesale markets, trade shows, and shoe exhibitions. These events provide a platform for manufacturers to showcase their products to potential buyers from all over the world.

Moreover, with the growth of cross-border e-commerce, Putian shoes are also being sold directly to consumers through international online retail platforms. This helps in reducing the cost of distribution and reaching out to a global audience.

Conclusion

Putian has become a leading hub for shoe manufacturing in China. Its varied supply channels and distribution networks have made it possible for both local and international brands to grow their businesses successfully in this region.